The Objective of this Guide is to set up your Custom Conversions by specifying the ‘Goal’ page of your Website.  This will allow Facebook to Optimise your ads towards this specific Goal.   In Facebook Business Manager, Click on the Top Menu, Click on ‘ALL TOOLS’, Then under ‘MEASURE & REPORT’, click on ‘CUSTOM CONVERSIONS’. … Continue reading [HOW-TO GUIDE] : Create Custom Conversions for Your Facebook Ads