Create Facebook Ads to Re-Target & Convert Your Website Viewers

[HOW-TO GUIDE] : Create Facebook Ads to Re-Target & Convert Your Website Visitors

The Objective of This Guide is to set up an Effective, Scalable Facebook Campaign to Re-Target and Convert your Website Visitors   This guide is current as of March 2018.   There are many varying methods for the effective testing and optimisation of Facebook Campaigns.   They most often involve splitting targeting between ads sets and the duplication […]

Create Custom Conversions for Your Facebook Ads

[HOW-TO GUIDE] : Create Custom Conversions for Your Facebook Ads

The Objective of this Guide is to set up your Custom Conversions by specifying the ‘Goal’ page of your Website.  This will allow Facebook to Optimise your ads towards this specific Goal.   In Facebook Business Manager, Click on the Top Menu, Click on ‘ALL TOOLS’, Then under ‘MEASURE & REPORT’, click on ‘CUSTOM CONVERSIONS’. […]

Create A Scalable Facebook Ad Campaign To Promote Your Content

[HOW-TO GUIDE] : Create A Facebook Ad Campaign To Promote Your Content & Build Custom Audiences

The Objective of This Guide is to set up an effective, scalable Facebook Campaign to Promote your Website content for the purposes of building Custom Audiences from the Web Visitors.   This guide is current as of March 2018.   There are many varying methods for the effective testing and optimisation of Facebook Campaigns.   They most […]

Creating Valuable Content for Your Business Website

[HOW-TO GUIDE] : 5 Easy Steps to Write Valuable Content for Your Business Website

Good Quality Content is ESSENTIAL to YOUR BUSINESS and it’s Marketing System.   The idea behind this short guide is to create valuable, educational content for your prospective customers.  Your objectives should be to build your brand and authority by sharing good valuable information, and also to build Custom Audiences via the Facebook tracking Pixel so […]